La Mesa Fair Trade Towns campaign in action!

Denise and Anne at the Sustain La Mesa Enviro Festival

The La Mesa Fair Trade Towns campaign is really gaining momentum!  They are on track to reach their goal of becoming California’s 5th Fair Trade Town by February of 2012, if not sooner!  They have achieved three of the five necessary badges required to become an official “Fair Trade Town” and will be presenting a Resolution to the City of La Mesa tomorrow in hopes of receive their 4th badge which signifies gaining local government’s support.

Their Team badge was earned by forming their very effective and passionate Steering Committee, their Media badge was attained by attracting media attention and visible public support and their Retailers badge was secured by ensuring there are a designated number of Fair Trade retailers in La Mesa.  For an interactive map of these Fair Trade vendors, click here.

With the organizational support they have been receiving, they are making great strides towards their Town  badge which requires that Fair Trade products are used by a number of local organizations, such as places of worship, schools, hospitals and offices. It’s exciting to see the growing awareness of Fair Trade which is anticipated to build a demand for Fair Trade products in La Mesa, thereby providing increased benefits for farmers, workers and artisans in developing countries. 

Please join us tomorrow, October 11, 2011, to show your support as the La Mesa Fair Trade Towns steering committee presents their Fair Trade resolution to the La Mesa City Council.

City Council Chambers La Mesa City Hall
8130 Allison Avenue
La Mesa, CA
4pm