Ben & Jerry’s and Fair Trade
Those of you who happened to be up at 12:30 am on March 3, 2011, may have seen the debut of Ben & Jerry’s newest flavor on Late Night with Jimmy Fallon, aptly named Late Night Snack. It’s a euphoric flavor made with Fair Trade Certified vanilla bean ice cream with a salty caramel swirl and fudge-covered potato chip clusters. Late Night Snack is the latest line of Fair Trade flavors by Ben & Jerry’s who is committed to transitioning all eligible ingredients in their ice cream to Fair Trade Certified.
Why Fair Trade? Jerry Greenfield says, “Fair Trade is about making sure people get a fair share of the pie. The whole concept of fair trade goes to the heart of our values and the sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.” Ben, Jerry and the company as a whole, has continued to display this type of social leadership over the years, and was recognized in January with the Martin Luther King, Jr. Center’s Annual Salute to Greatness Award.
Ben & Jerry’s Seaport Village is proud to share in the good values of Fair Trade. In September 2010, Ben & Jerry’s Seaport Village raised awareness of its growing number of Fair Trade flavors by serving over 600 Fair Trade ice cream scoops in the Annual California Coastal Clean Up Day at Mission Bay High School. The goal of the Seaport Village Ben & Jerry’s is to have all flavors certified Fair Trade by the end of 2013, but in the meantime, Ben & Jerry’s Seaport Village is committed to making San Diego a more Fair Trade city by working with offices, schools, community organizations, like Fair Trade San Diego and retailers promoting the values of fair trade. “Ben & Jerry’s is glad to be part of the growing movement, which allows socially conscious consumers to have a positive impact on the people and communities in the developing world.” www.benjerry.com/fairtrade
April 12, 2011, Ben & Jerry’s is having its annual Free Cone Day from 12:00 – 8:00 PM nationwide. It’s in honor of Ben & Jerry’s 33 years of being in business. However, more importantly, it’s a day we thank our valued customers for their continued support. In keeping with Ben & Jerry’s social mission, we have partnered with a non-profit organization to raise awareness and funds for their good work. So if you have a craving for ice cream the 2nd Tuesday in April, come down to Seaport Village and enjoy a scoop of Chocowlate Chip, Coffee Coffee Buzz Buzz Buzz, Milk & Cookies, Chocolate, Coffee, Vanilla or even the vaunted, Late Night Snack. It’s FREE and FAIR TRADE CERTIFIED. Don’t forget to take a picture with “Fair Trade Nellie.”
Ben & Jerry’s Seaport Village, 859 A West Harbor Drive, San Diego, CA 92101619-595-0412